Viewly is a decentralized YouTube

It's powered by the blockchain and peer-to-peer video sharing.

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The problem

The incentives between content creators, their viewers and advertisers are inherently misaligned. Viewers are bombarded with irrelevant ads. Creators sacrifice quality of content for quantity of views. Advertisers lose due to inefficiencies in reach and rampant ad-fraud.

The solution

A decentralized video platform for creators, by creators. Creators build their tribe of dedicated fans, and receive Patreon like support trough frictionless micropayments and subscriptions. Creators can also sign sponsorship deals that are in-line with their fanbase best interests—with the on-chain escrow and no middleman.

  • No pesky ads

  • No middlemen

  • Blockchain powered

Screenshot of the desktop website

Why Viewly?

We're building Viewly because we believe everyone should have the opportunity to share their creative work, discover their fans and get paid, without corporate middleman, pesky ads or personal privacy invasion.

A decentralized people powered system
How it works

Run by the people, for the people

Viewly operates as a decentralized organization with no middlemen. The revenue and cost savings from this setup are passed back to creators and fans.

Some of the new technologies we use:

  • Smart contracts on the blockchain
  • PoA: Proof of Availability
  • P2P Video Sharing and IPFS
  • WebAssembly, WebRTC
  • VP9, DASH (Adaptive Streaming)

Centralized video platforms

Current video platforms sit between advertisers, creators and fans, and are a source of major inefficiencies, due to the one-sided profit optimizations.

Viewly's decentralized platform

Fans and businesses can directly connect with creators on Viewly to fund creative work. The alignment of incentives makes everyone better off.

New revenue models

Content creators on Viewly are independent parties, directly rewarded by their fans and sponsors.

Patronage by fans

Fans can directly pay creators to fund their content either as a subscription or a one-off tip. Creators can make Kickstarter type packages to fund premium content.

Rewards for upvotes

Money is given to creators based on participating fans’ upvotes. Fans can set up a weekly budget to give to creators which will be allocated based on their upvotes.

Content licensing

If you opt-in, we’ll help people find your work and get you paid when your work is used in commerical projects.

Sponsored endorsements

People and businesses can commission content from specific creators /w escrow.

Antifragile by design

Viewly's decentralized network becomes faster, and more capable with every peer-to-peer node that joins. Long term video storage is incentivized by the on-chain hosting marketplace. The network is antrifragile by design—the bigger it gets, the better it runs.


A sneak peak of the app

Screenshots of the mobile app

The core team

David Waslen

Business & Legal

Corporate finance, governance and structuring specialist with extensive executive management experience. Provides investment banking and early-stage business operations expertise to Viewly. Economics and engineering degrees from Dartmouth College and an MBA from London Business School with a concentration in entrepreneurship.

Denko Mancheski

Full Stack Developer

A senior full stack developer, and project leader in Vertex, a video broadcast solution company, and Adel a blockchain incubator company. Denko has been in the video industry for more than 5 years and is an expert in JavaScript, Angular, .Net, C#, Node.js and recently Solidity (ETH).

Uros Jurglic

Software engineer

Uros is a seasoned software engineer and a tech enthusiast since early age. He has more than a decade of experience building IT systems in multiple industries including finance, e-commerce and video advertising. He holds a Bsc in Computer Science and has cofounded Printbox, the biggest print kiosk network in Europe.

Stefan Furlan

Data Scientist

Stefan holds a PhD in computer science. He is an expert in big data and artificial intelligence. He worked at the Laboratory of Data Science at the University of Ljubljana and served as a CEO and co-founder of a fin tech startup Optilab, that developed a sophisticated artificial intelligence based system for insurance fraud detection.


Python, Go, Solidity Developer

This furion is a peculiar creature that speaks inaudible languages such as the one named after a snake. Helplessly addicted to the brown beans potion.

Partners and advisors

Shane Luis (@rerez)

Multimedia Specialist

Shane is an entertainment multimedia specialist. Skilled in search engine optimization, branding, marketing and advertising strategies. Shane is a founding member of Screenwave Media, one of the largest YouTube MCNs in the world. He is also the creator and host of the YouTube series Rerez which features his encyclopedic knowledge of the gaming industry. He brings first hand knowledge of what successful video producers look for in video distribution platforms.

Pon Kattera


Pon is a web and mobile app designer. Formerly a Design Director at R/GA New York, and Warby Parker.

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